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About


Vanguard Luxury Brands is a Australian importer, marketer and distributor of premium liquor brands.  We cater to the best bars, liquor stores, restaurants and hotels across Australia and are very proud to have won Australia’s top award:  the ALIA award for On-Premise Supplier Of The Year in 2018, 2015 and 2013, as well as being Highly Commended for this award in 2014, 2016, 2017 and 2019.

James France, the Managing Director of Vanguard Luxury Brands, has had over 25 years’ international liquor marketing experience starting as Senior Brand Manager on Kahlua and Jack Daniel’s in Sydney Australia.  James then moved to the USA where he managed J&B and later launched Don Julio tequila while managing the Edrington and Mount Gay portfolios.  Returning to Australia he was the exclusive Australian importer of Herradura and El Jimador tequilas, later managing Drambuie and then introducing Ketel One and Hendrick’s to the Australian market.

Vanguard has been going since 2008 and we are immensely proud of our wonderful team and equally wonderful brands.  We hope you enjoy working with us.