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About


Vanguard Luxury BrandsĀ is a fully independent importer, marketer and distributor of premium beverage and liquor brands. We cater to the best bars, liquor stores, restaurants and hotels across Australia.

James France, the Managing Director of Vanguard Luxury Brands, has had over 25 years’ international liquor marketing experience. In the USA, James managed J&B and later launched Don Julio tequila and managed the Edrington and Mount Gay portfolios.

In Australia he was the exclusive Australian importer of Herradura and El Jimador tequilas, later managing Drambuie and then introducing Ketel One and Hendrick’s to the Australian market.

Vanguard has been going since 2008 and we are proud to supply Australia’s best establishments with our carefully-selected range of spirits, liqueurs, syrups and bitters.