Vanguard Luxury BrandsĀ is a fully independent, professional importer, marketer and distributor of premium beverage and liquor brands. We cater to discerning consumers as well as top-end bars, hotels, restaurants and boutique liquor stores.

James France, the Managing Director of Vanguard Luxury Brands, has had over 20 years liquor international marketing experience. In the USA, James managed J&B and later launched Don Julio tequila and managed the Edrington and Mount Gay portfolios.

In Australia he was the exclusive Australian importer of Herradura and El Jimador tequilas, later managing Drambuie and then introducing Ketel One and Hendrick’s to the Australian market.

Vanguard has been going since 2008 and we are proud to supply Australia’s best establishments with our carefully-selected range of spirits, liqueurs, syrups and bitters.